CHAINGUARDIANS – 3D Generalist/ Product Designer
Multimedia Franchise | CHAINGUARDIANS

During my time at ChainGuardians, I contributed to a wide range of creative projects, spanning in-game assets, merchandise, and product design. While I produced numerous promotional materials and interactive assets for the game, the highlight of my role was working as a Product Designer, collaborating directly with the lead concept artists to bring ideas from sketches into fully realized 3D models.

One of my main projects was the development of the “Kyubu” toyline, where I transformed primary sketches and design sheets into production-ready 3D models. Each figure, from key Hero and Mascot characters, was carefully modelled to meet physical manufacturing requirements, including articulated joints and attachable accessories. This process bridged digital design and tangible product creation, resulting in a unique collection of collectible figures.

Beyond toys, I also worked on the company’s limited-edition merchandise collection, producing high-quality digital representations of apparel and footwear, including hoodies, jumpers, T-shirts, and two limited-run shoe designs. These 3D assets served dual purposes: as digital collectibles integrated into the ChainGuardians platform, and as marketing visuals for Instagram campaigns, sponsored ads, and product launches.

In addition to merchandise, I contributed heavily to the game’s in-world asset pipeline, creating stylized yet optimized models for ships, power-up assets, and environment props, while also collaborating on in-game FX to enhance player experience. Many of these assets were also leveraged in marketing renders, cinematic trailers, and social media promotions, blending my technical 3D skills with storytelling and brand development.

This role allowed me to flex both my artistic versatility, spanning interactive 3D assets, product visualization, and marketing content, and my ability to collaborate across teams to ensure consistency between game design, collectible products, and brand identity.